Focus Group

1. What gender are you?
2. How old are you?
3. Do you like watching film trailers? (if yes why, if no why not)
4. What attracts you to a film trailer?
5. Where do you mostly watch trailers? (on TV, online, cinema etc)
6. How much does a trailer influence you on wanting to watch the film?
7. What would you expect to see/hear in a trailer?
8. What do you think makes a good trailer?
9. Can you remember any particular trailers you have liked and why?
10. Does it matter whether there are critics reviews and star ratings in the trailer? (do they influence you more or are they irrelevant to you?)

1. Female (x3)
2. 17, 18, 17
3. Yes, yes, sometimes
4. Voice over, the clips they choose
5. Cinema, love film instant, if there is one I want to watch I will look it up on YouTube
6. A lot (x3)
7. Voiceover, title, release date, clips from the film
8. Voiceover, a montage
9. Twilight, The Great Gatsby, Madagascar 3
10. No (x3) - I will watch the film regardless of what critics have said about it