Ideology is the beliefs and ideas people have about a subject - in this case the ideology is psychological horror and trailers for that genre
Why is ideology important?
It is because of ideology that audiences understand what to expect in the film they are about to watch purely by the use of font types, transitions, sound and the pace of the film.
Why might it not be a good idea to go against ideology?
An audience will have certain expectations of a genre. If the film they were watching was to go against that genre and its ideology then the audience would get confused and would have been mislead. For example, if somebody was to sit down and watch a very sad and emotional film that had fast paced editing they would be confused - and also it just wouldn't work and would not fit the genre well at all.
Ideology of psychological horror
The ideology of this genre is to create tension and to keep the audience guessing and on the edge of their seat. Psychological horror requires the audience to pay more attention and follow the story, it is a relatively intelligent genre that relies on playing on the audiences fears in order to create a story, instead of just grossing the audience out with blood and gore. Alfred Hitchcock once said 'There is no terror in the bang, only in the anticipation of it', I think that this is key for this genre as it sums up what it is all about, it relies on slowly building tension and also then the audiences anticipation.
Ideology of psychological trailers
The ideology of trailers for psychological horror is that they are must slower paced most of the way through, they tend to be quite slow and explain the story for three quarters of the trailer and them at the end have a must faster section - which is usually a montage of clips. This structure helps to explain the story and get the audience thinking and involved even when just watching the trailer. The audience would also be expecting and anticipating the faster paced montage section - which will scare them further. As for they types of shots used there tends to be a lot of close ups and reaction shots of characters faces - to show their fear.
In my trailer...
I have decided to follow the ideology of psychological horror in order to not mislead my audience. I hope to create a trailer that starts off slow paced and then cuts to a sudden fast paced montage of clips. I also hope to play on the audiences anticipation by building tension throughout the trailer.
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