Target Audience

In order to be certain of my target audience I conducted a questionnaire which I asked people to fill out over facebook and also by asking people around me.

The questions:

1. What is your gender?
2. What is your age?
3. Are you in education?
4. Do you have a job? (If yes is it part or full time?)
5. What do you do in your spare time?
6. What hobbies/interests do you have?
7. Do you like watching psychological horror films?
8. Why do you/do you not like this genre?
9. Would you say this is a popular genre? Do you know a lot of people who watch psychological horrors?
10. Which socio-economic group do you fall into? 

The results: 

Person	Gender	Age	In education?	Job? (Part/Full time)	Spare time	Hobbies/interests	Like psychological horror?	Why like/dislike the genre?	Is it a popular genre?	Socio economic group
1	Female	17	Yes	Yes, Full time	Reading, listening to music, horse riding	Horse riding, reading (horror etc), walking and music	Yes	Because it gives you an adrenaline rush	I know a lot of people who watch it but in general I don’t think its a very popular genre	E
2	Female	24	No	Yes, full time	Reading, listening to music, socializing	Horror films, karaoke, watching crime dramas	Yes	I love horror because I like the blood and gore, plus I like twists at the end	People normally Watch ‘normal’ horrors so no it’s not a general genre people go for	D
3	Female	17	Yes	Yes, part time	Reading, cooking, socialising, drawing, watching TV and films	Running, reading and cooking	Yes	Horror films can be very intriguing	Yes	E
4	Female	18	Yes	No	Horse riding, shopping and tennis	Horse riding, shopping and tennis	No	Never watched them	Not really	E
5	Female	18	Yes	No	Internet, social networking, cinema, TV and baking	Baking, horse riding and animal care	Yes but I wouldn’t go out of my way to watch them, only if they were on TV – I wouldn’t go out and buy them or watch them at the cinema	Clever writing, good storylines – most of the time	Quite popular, but most people watch them to be scared, not for the storyline. A few of my friends enjoy them	E
6	Female	17	Yes	Yes, part time	Reading, watching films and writing	Walking reading and writing	Yes	I love the plots and the imagery and the dark side of films	Yes and yes	E
7	Female	12	Yes	No	Interent, chatting to freinds on BBM and watching TV	Football, diving, fashion and acting	Yes	They are mysterious	Yeah and I think so	E
8	Male	47	No	Yes, full time	Watch TV, cooking, gardening, car maintenance and DIY	Football, gardening and motor sport	No	They don’t interest me	No	C2
9	Female	44	No	Yes, part time	TV and shopping	Baking and shopping	They’re ok	I have to be in the mood to watch them	No – they only appeal to a certain audience	D
10	Female	17	Yes	No	Internet, TV and eating	Eating and shopping	Yes	They are full of tension and keep you guessing	Yes and no	E
11	Female	35	No	No	Painting, meeting up with friends, taking my daughter to tot group and kids play, cinema and shopping	Painting, meeting up with friends, taking my daughter to tot group and kids play, cinema and shopping	Yeah – I like all films apart from gory horrors	They aren’t to scary or gory to watch	Yeah and a lot of my friends like them	E
12	Female	19	No	No	Spending time with friends and family, taking my daughter to tot group and kids play, cinema and shopping	Cinema and shopping	Yes	I like getting scared by them	Yes a lot of my friends and family like them	E

Judging by the most common answers, based on this questionnaire, my target audience are:

• Female

• 17-18

• In education

• Not in employment

• Most common activity during spare time is watching TV, followed by socialising, reading and shopping

• Most people liked psychological horror

• Reasons why they were liked were varied but included they are intriging, mysterious and they keep you guessing

• Only just over half said they thought it was a popular genre - a very close number said they didnt think it was, so it may be a difficult question

• Most of the people were from soci-economic group E