- When the band is shown the main focus is on the lead singer
- Happy, sweet and innocent
- Close ups of instruments
- Power ballad, indie
- Women - late teens, early 20's
- Women would want a relationship like the one in the video, romantic
- Performance
- Linear narrative
- Emotional - happy or sad
- Possibly aimed at strugglers, maybe mainstream
Charlie Simpson - Parachutes
- Narrative, concept and performance
- Late teens - early 20's
- Women - who have been messed around by men
- Men - who have messed a woman around and regret it
- People who are in solid relationships
- Mainstream, perhaps succeeder
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