We watched this video, without the sound, and thought it was a rap music video. We thought this because it was set in a run down area of London, some of the locations seen such as the pub are also typical of the area and the main character looks like a typical person from this area.
We thought that the people who would watch this video would aspire to be like the boy in the video and want to act like the way he acts etc as he seems confident and strong.
When the sound was put on we were not quite right with the genre. The vocal is still rap but the music is actually more of a dance song.
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ReplyDeleteThat's an ok post, Jade, but try to read more in to the text.
ReplyDeleteIs it, for example, the boy or the lifestyle which is aspirational (for some).
Also, is there another message here, in so much as people who act like the child in the video are being childish themselves?
Look at the demographics associated with the area (and the pub). Who would want to really live there? However, what are the connotations associated with the area and why might people wish to be associated with it?