The aim of a film poster is to advertise the film. The film posters tend to be displayed inside and outside of cinemas, at bus stops, on billboards, in magazines and newspapers, on websites, leaflets and DVD packaging. There are a variety of different sizes that the posters are printed in, which in turn varies for different countries. For the UK there is the Quad which is in landscape format and measures 30 inches by 40 inches (762x1020mm). The Double crown which is in portrait format measuring 20 inches by 30 inches (508x762mm). The One-sheet which is again portrait and but measures size 27 inches by 40 inches (686x1020mm). Finally, the Three sheet, which is also portrait format but measures size 40 inches by 81 inches (1020x2060mm).
There are three types of film posters: the teaser poster, character posters and the main poster. A teaser poster is an early promotional poster that only contains a basic image or design in order to not reveal too much information about the film. Occasionally a tagline may be included. Its purpose is to create awareness and enthusiasm before the films release. Character posters are issued when the film has an ensemble cast. There would be several posters each featuring a different main character individually. They usually contain the name of the actor and/or the name of the character. There is also the possibility that it may included a tagline specifically for that character. The final type is the main poster. This contains more information about the film that the other two types and features an image of the main actors, a large title, tagline, release date. Also featured (usually in the billing block at the bottom of the poster. The billing block, also known as a 'one sheet' is usually written in a highly condensed font, contains the credits for the film) production information, actors names and the distributors etc
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