What Is The Purpose Of A Music Video?

Carly Rae Jepsen - Call Me Maybe (Pop)

- Relatively 'normal' scenarios featured
- Draws the females in with an attractive male
- The male takes his shirt off and is frequently seen in slow motion at the beginning to highlight his attractiveness for the females
- Draws the males in with an attractive female
- Comedy element (car washing scene)
- Cliche (car washing scene)
- Clip representing a fake romance movie where the two main characters get together - like how the majority of the video is, girl in love with the Gardener wants him to notice her etc - except there is a subversion, the male is not interested in the girl at all
- The video has immersion as there is a story line running through it - making you want to continue watching to find out the outcome
- There are both performance and narrative elements to the video

I think that the video is secondary to the music as the song is catchy and easy to remember - even though the video has a story line I don't think that was necessary in order to make the song stand out and be remembered

Rihanna - Where Have You Been (R&B) 

- Sole focus of the video is on Rihanna
- Men would be attracted to her
- Women would want to be like her
- Dance - appealing for men to watch
- Rihanna wears barely any clothes during the video - again for the male audience
- Concept  - the video has no link to the song at all
- A lot of focus on her body - for the male audience
- I feel that the video was designed more to show off the singer than the song

I think the video would be secondary to the song for women - they would care more about the song, but I think as men would be more interested in the video than the song (for the reasons above) the video would be primary for them